Usually, the Stars comprise 15 percent to 20 percent of the work force, while the Bad Apples represent 3 percent to 5 percent. Thursday, September 4, 2008
Road to success starts with getting Turtles up to speed
Usually, the Stars comprise 15 percent to 20 percent of the work force, while the Bad Apples represent 3 percent to 5 percent. Saturday, August 23, 2008
New product from HCL Infosystems
HCL Infosystems announced the introduction of an innovative product `RP2 System', which provides continuous power to a desktop for about 8 hours, after the power supply is disrupted. The RP2 which comes linked to a car battery is being bundled with the entire range of HCL Desktop PCs, according to Ajai Chowdhry, Chairman and Chief Executive Officer. By:
Marketing - Major
(Globsyn Business School)
Wednesday, August 20, 2008
Fresher Party
Monday, August 18, 2008
Top 10 HR Best Practices
Safe, Healthy and Happy Workplace- Open Book Management Style
- Performance linked Bonuses
- Degree Performance Management Feedback System
- Fair Evaluation System for Employees
- Knowledge Sharing
- Highlight performers
- Open house discussions and feedback mechanism
- Reward Ceremonies
- Delight Employees with the Unexpected
By:
Ipsita Pramanick - PGDM 6
HR – Major
(Globsyn Business School - Kolkata)
Friday, August 1, 2008
EXPERIENTIAL LEARNING
Climbing rugged mountains, rafting through tough rapids, trekking through unknown terrain and gliding through turbulent wind are no longer just oft-used metaphors to describe life in the corporate world. These physically challenging activities are today integral to several organisational training programmes that use experiential learning (EL) methods.
How so? Studies have shown that participants retain only 5 per cent information learnt through lecture, 10 per cent through reading and 30 per cent through demonstration. But they can retain up to 75 per cent information learnt through doing. And that’s what EL does. Here, the traditional instructive training method is replaced by one based on situations or experiences. “If you want people to effectively retain the knowledge gained, experiential learning is perhaps the best method”.- Experiential learning-based training is more learner centred and uses outdoor techniques.
- Physically challenging activities, such as rock climbing, rafting and gliding, are used to help participants learn about team dynamics and interpersonal relationships.
- Participants are provoked and deliberately placed in simulated situations that generate extreme reactions, leading to realisations about their subtle prejudices and biases.
- It is a powerful technique to help senior managers learn about conflict management, decision making and leadership.
“The degree to which EL is built into a programme is also a variable of the nature of training”. “While EL is crucial for behavioural training, the application is limited if the training dimension is skill-based or technical in nature.” EL-based training is generally used to create team synergy, build trust, impart conflict-management techniques, and develop team working and team development skills. But, it is most useful when it comes to leadership training.
Studies find that when it comes to improving the way leaders manage themselves and those under them, nothing else works except experiential learning. “By the time people reach that level they in a way already know it all, and what EL allows is for them to be able to draw on that very knowledge to improve themselves.” But this kind of learning can be very painful. “EL makes you see that you are not as good as you thought you were — a realization that can at times be traumatic.”
While EL provides the base, it is role playing that is a highly effective tool for senior managers. “In fact, leadership training is incomplete without it”. “Leadership is not something that can be taught, it can be learnt”.
“No one knows us better than ourselves”. “Therefore the best programmes are those that create situations which allow people to learn from their own experiences and realizations.” Trainer-centred traditional training methods work only to a limited extent”. It is only experiential learning-based training that can help today’s manager overcome the challenges of personal as well as organisational growth and development.
By:
Priyank S Soni - PGDM 1
(Globsyn Business School - Ahmedabad)
Monday, July 28, 2008
Recruiting in Mass
Human resource is the most important asset of any business organization. They have been termed as human capital. It is this capital composition of an organization that helps to determine its profitability and goal achievement. Human beings execute the jobs and tasks of any organization as a result even after automation of all business processes, human intervention cannot be disregarded. Thus manpower planning and talent acquisition are important functions of the human resource department.En-mass recruitment is the buzzword for the industries of the new economy as the talent acquisition technique. Rapid sales and service is the key ingredient to the path of successful running of the business. And out of 455.7 million jobs in India, 89.1% jobs belong to this sales and service area. Industries such as IT and ITES, retail, financial services, manufacturing and consultancies have adopted this process of en-mass recruitment to meet their manpower requirements.
I conducted a study a period of eight weeks as an assigned project in the Summer Internship Programme at Exide Industries Ltd. The study includes a detailed survey at various organizations which indulge in mass recruitment spread over five industries namely, manufacturing, retail, ITES, financial services and HR consultants. The project studies the various mass recruitment processes followed by these organizations.
Now let us understand what is en-mass recruitment? The technology of the mass recruitment allows organizations to select a big amount of people in a short period of time in one or several regions. Mass recruitment is necessary for start-up projects, such as opening of the new stores, plants, call-centers, promo actions, exhibitions and expanding salesforce. The main characteristics of mass recruitment are: -
Ø Big amount of the similar vacancies
Ø Short periods of recruitment
Ø Big screening of the candidates on every stage of selection
Ø Interviewing a big quantity of the candidates
Ø Quality and speed of recruitment must be maintained
The study conducted in sixteen companies belonging to different industries focuses on few important areas, which are:
§ Sources of en-mass recruitment
§ Number of people employed
§ En-mass recruitment evaluation method
§ Essential skills of candidate
Analysis: Major source for en-mass recruitment are Employee referral and campus recruitment. Only financial sector uses HR consultant as a major source.
Analysis: Majority industries employee 101-500 people each month.
Analysis: The most effective evaluation method in en-mass recruitment is structured interview and aptitude test.
Analysis: The most important skills that are examined in en-mass recruitment are Attitude, Communication skill, Readiness to change apart from many other behavioural skills. It has been seen that in en-mass recruitment behavioural skills are more important than functional skills.Sayantani Mitra - PGDM 6
Monday, July 14, 2008
Logo Change
Advertising is a vast field to explore, currently my interest goes on Old brands which are going for an image makeover to create new markets.“A brand is a bundle of associations just like a product is a bundle of features. And, just as it is imperative to upgrade the features in a product over time, it is important to upgrade brand associations. So, a change in logo, or the evolution of a brand’s identity shouldn’t really surprise us”.
Many old Indian Corporate Houses are changing their logos to create new markets, We can take latest examples of Ceat, Godrej, and Shoppers Stop.
- The need to be more youthful.
- To compete with global brands.
- To upgrade within the segment brands operate in.
- Making a shift from one product category to multiple categories.
- In case of a merger or acquisition.
We will have a glance at motives and tribulations for changing the Brand Identity.
Indian brands that have been around for several decades seem to have suddenly discovered the elixir of youth. “Indian companies find that they are out of sync with their rapidly evolving consumers, and this is compelling them to change”.
In the case of Ceat, while in the 1980s and 1990s, tyres were expected to be tough enough to deal with bad roads, customers no longer consider this as key in a purchase decision. Ceat’s own research indicated that, with several new automobile models in the market and an improvement in road conditions, younger customers are keener on performance. The surveys also found that the consumers felt that the brand values were stagnant. “Ceat don’t want to lose brand relevance with the youth”.
Repositioning:
The second reason why brands seek a new identity has to do with the need to upgrade the segment in which they operate. Take Shoppers Stop’s recent attempt to move up the value chain, for instance. “They’ve been trying to re-position themselves from being perceived as a premium brand to a luxury brand”.
Eventually, it’s all about the chase for the wallet, and younger customers have more money now to spend than ever before. “Brands are following the money as the younger population is getting wealthier and companies realise the need to take their brands to where the money is”.
In same prospect Ceat is trying to capture the imagination of Indian consumer, its new logo is more youthful in deep blue and orange, and with a simple and clutter-free design. There is an emphasis on the letter E, which represents raising the bar and signifies energy. Ceat, on other hand, had built up its image with the Rhino and its tag line ‘Born Tough’. However, the new logo has diluted that image. The new campaign doesn’t tell much either except that the brand is changing.
Launching a new brand identity is a challenging and time-consuming move that needs to be followed up by delivering on the brand promise. It is also an expensive exercise. It involves research at different levels, including workshops and interviews with senior teams to understand their vision for the future, employee research that gives them a chance to voice their opinion anonymously, consumer research, mystery shopping, retail audits and factoring in global trends and practices. Despite this, sometimes new identities fail to impact sales.
Indian marketers seem to be aware of this. Ceat is considering investments worth Rs 1,000 crore to develop new radial tyres and speciality tyres to appeal to younger customers. Besides appealing to a younger audience by using interactive sites such as Youtube and MySpace to gather feedback.
Phasing out the old brand and bringing in the new needs a streamlined programme that maximises return on investment. Every interface needs to be re-configured and changed. “For large organisations, this is a huge exercise”. But if the effort works, the payback is worth it.
By:
Priyank S Soni - PGDM 1
(Globsyn Business School - Ahmedabad)
Source: Internet