Recruiting in Mass

Human resource is the most important asset of any business organization. They have been termed as human capital. It is this capital composition of an organization that helps to determine its profitability and goal achievement. Human beings execute the jobs and tasks of any organization as a result even after automation of all business processes, human intervention cannot be disregarded. Thus manpower planning and talent acquisition are important functions of the human resource department.

En-mass recruitment is the buzzword for the industries of the new economy as the talent acquisition technique. Rapid sales and service is the key ingredient to the path of successful running of the business. And out of 455.7 million jobs in India, 89.1% jobs belong to this sales and service area. Industries such as IT and ITES, retail, financial services, manufacturing and consultancies have adopted this process of en-mass recruitment to meet their manpower requirements.

I conducted a study a period of eight weeks as an assigned project in the Summer Internship Programme at Exide Industries Ltd. The study includes a detailed survey at various organizations which indulge in mass recruitment spread over five industries namely, manufacturing, retail, ITES, financial services and HR consultants. The project studies the various mass recruitment processes followed by these organizations.

Now let us understand what is en-mass recruitment? The technology of the mass recruitment allows organizations to select a big amount of people in a short period of time in one or several regions. Mass recruitment is necessary for start-up projects, such as opening of the new stores, plants, call-centers, promo actions, exhibitions and expanding salesforce. The main characteristics of mass recruitment are: -

Ø Big amount of the similar vacancies
Ø Short periods of recruitment
Ø Big screening of the candidates on every stage of selection
Ø Interviewing a big quantity of the candidates
Ø Quality and speed of recruitment must be maintained

The study conducted in sixteen companies belonging to different industries focuses on few important areas, which are:

§ Sources of en-mass recruitment
§ Number of people employed
§ En-mass recruitment evaluation method
§ Essential skills of candidate

Analysis: Major source for en-mass recruitment are Employee referral and campus recruitment. Only financial sector uses HR consultant as a major source.



Analysis: Majority industries employee 101-500 people each month.

Analysis: The most effective evaluation method in en-mass recruitment is structured interview and aptitude test.

Analysis: The most important skills that are examined in en-mass recruitment are Attitude, Communication skill, Readiness to change apart from many other behavioural skills. It has been seen that in en-mass recruitment behavioural skills are more important than functional skills.

By:
Sayantani Mitra - PGDM 6

(Globsyn Business School - Kolkata)