
By:
Marketing - Major
(Globsyn Business School)
By:
Ipsita Pramanick - PGDM 6
HR – Major
(Globsyn Business School - Kolkata)
“The degree to which EL is built into a programme is also a variable of the nature of training”. “While EL is crucial for behavioural training, the application is limited if the training dimension is skill-based or technical in nature.” EL-based training is generally used to create team synergy, build trust, impart conflict-management techniques, and develop team working and team development skills. But, it is most useful when it comes to leadership training.
Studies find that when it comes to improving the way leaders manage themselves and those under them, nothing else works except experiential learning. “By the time people reach that level they in a way already know it all, and what EL allows is for them to be able to draw on that very knowledge to improve themselves.” But this kind of learning can be very painful. “EL makes you see that you are not as good as you thought you were — a realization that can at times be traumatic.”
While EL provides the base, it is role playing that is a highly effective tool for senior managers. “In fact, leadership training is incomplete without it”. “Leadership is not something that can be taught, it can be learnt”.
“No one knows us better than ourselves”. “Therefore the best programmes are those that create situations which allow people to learn from their own experiences and realizations.” Trainer-centred traditional training methods work only to a limited extent”. It is only experiential learning-based training that can help today’s manager overcome the challenges of personal as well as organisational growth and development.
By:
Priyank S Soni - PGDM 1
(Globsyn Business School - Ahmedabad)
We will have a glance at motives and tribulations for changing the Brand Identity.
In the case of Ceat, while in the 1980s and 1990s, tyres were expected to be tough enough to deal with bad roads, customers no longer consider this as key in a purchase decision. Ceat’s own research indicated that, with several new automobile models in the market and an improvement in road conditions, younger customers are keener on performance. The surveys also found that the consumers felt that the brand values were stagnant. “Ceat don’t want to lose brand relevance with the youth”.
Repositioning:
The second reason why brands seek a new identity has to do with the need to upgrade the segment in which they operate. Take Shoppers Stop’s recent attempt to move up the value chain, for instance. “They’ve been trying to re-position themselves from being perceived as a premium brand to a luxury brand”.
In same prospect Ceat is trying to capture the imagination of Indian consumer, its new logo is more youthful in deep blue and orange, and with a simple and clutter-free design. There is an emphasis on the letter E, which represents raising the bar and signifies energy. Ceat, on other hand, had built up its image with the Rhino and its tag line ‘Born Tough’. However, the new logo has diluted that image. The new campaign doesn’t tell much either except that the brand is changing.
Indian marketers seem to be aware of this. Ceat is considering investments worth Rs 1,000 crore to develop new radial tyres and speciality tyres to appeal to younger customers. Besides appealing to a younger audience by using interactive sites such as Youtube and MySpace to gather feedback.
Phasing out the old brand and bringing in the new needs a streamlined programme that maximises return on investment. Every interface needs to be re-configured and changed. “For large organisations, this is a huge exercise”. But if the effort works, the payback is worth it.
By:
Priyank S Soni - PGDM 1
(Globsyn Business School - Ahmedabad)
Source: Internet
According to me, the above sentence means that if you want to be a successful person and if you want everything which satisfies your needs - then do as much work as you can, because success does not comes on its own, but we have to find the path to success. There are many great men who did something spectacular and that's why they achieved success in life.
Don't just go for the further details and stories of mine and anyone, go with your subconscious mind, it will help you to take a right decision.
By:
Mahesh Bhatia - PGDM 1
(Globsyn Business School - Ahmedabad)
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